More and more, companies are looking beyond celebrity endorsement deals in favour of 'real' people to represent their brand. So could you nab yourself an endorsement deal – and if so, how?

Accounts with as little as 1,000 followers are now being considered for brand campaigns – but what's the difference between a micro-influencer, and an everyday Instagrammer?

Hashtags have become so deeply engrained in contemporary language that the term is now an official entry in the Oxford English Dictionary. But should you use them on your next Insta post, or are they outdated? We asked our travel Instagram expert, Lauren Bath for her thoughts.