HOW TO BUILD REAL INFLUENCE

Find your online identity, build your unique brand and create a passionate social media following

How to Build REAL Influence

the ultimate e-course for future influencers
presented by Lauren Bath and Trey Ratcliff

 

Grow your Instagram account
Uncover your own unique brand and voice
Develop a passionate, dedicated audience of genuine followers
Learn the business of influencing

 

COURSE INTAKE NOW OPEN!

$99*

YES – TEACH ME HOW! 

Second release
6-week online course

$119

Third release
6-week online course

$139

Fourth release
6-week online course

$159

*Limited tickets available – don’t miss out!

All prices are in US dollars.

YES – RESERVE MY PLACE!

Calling all future influencers!

Do you dream of having a massive Instagram following?

Have you wondered how to discover your own unique brand and voice?

Do you daydream about developing a passionate, dedicated audience?

Would you like to know the secrets of having real influence?

This is the course for you.

With instruction by two of the world's leading influencers

LAUREN BATH

Australia's first professional Instagrammer

TREY RATCLIFF

Photographer, Artist, Writer and Adventurer

“I was a beginner – now I have 73,900 followers”

“Lauren’s advice on ‘making it in the industry’ was more generous than I could ever have wished for. I’ve even now worked with her on several occasions as a travel influencer! I would recommend Lauren, and this course, to anyone in a heartbeat.”

– Sera Wright
@photography_byron_bay

Over 600,000

people inspired so far!

 

No experience required!

Here are some of the things you’ll learn:

  • How to grow your following, using three clever methods
  • How to find your unique voice – and turn it into a fanbase
  • How to develop your individual strategy for online success
  • How to keep your audience engaged and interested
  • The ethics of being an influencer
  • How to spot a fake influencer
  • And so much more!

“I make money from my Instagram account now!”

“Meeting Lauren at the very start of my career in the industry proved to be life changing for me… she’s so humble, truly genuine, and passionate about integrity… I can honestly say that her guidance has been the main reason I’ve not only been able to follow my passion, but to be paid to do it.”

Casey Eveleigh
@casey_eveleigh


 

Let’s bust the myths of becoming an influencer:

 

1. You don’t need to be a professional photographer.

It’s true – you don’t need professional camera experience (or camera gear) to become an influencer. Take a look online at all the accounts who’ve amassed large followings, and you’ll see that while many of them have great photography skills… many of them don’t! What’s important is knowing the ingredients to your unique recipe – uncovering your voice, and your brand, and working out how you’re going to share that with the world. Once you know the formula, you’ll be amazed at how quickly people will start responding… and how quickly your account begins to grow!

2. You don’t need an audience of a million people to be considered ‘influential’.

It sounds unbelievable, but ‘more’ is not always better. In fact, a smaller fan base of committed, niche followers may be more likely to be influenced by you than an audience of several hundred thousand with a poor engagement rate. And when you become an influencer, engagement is key to success! Of course, if you’d like to grow a big following we’ll teach you that, too – just know that bigger audiences aren’t always best.

3. You don’t need to be a 20-year-old model to gain followers!

Our experts are examples of this. (They are confident and beautiful humans, of course, but let’s be honest – neither of them fits the archetypal blonde, tanned Insta-model). Both Lauren and Trey are living proof that you can grow a six- or seven-figure business, based largely around having digital influence, without having washboard abs.

4. It is possible to grow your audience quickly – you just need the right formula.

No, we’re not talking about cheating – you can forget about buying likes, buying followers, automated bots, loop giveaway scams, engagement pods or unicorn dust (which means you can forget having to worry about your account being shut down, being sued by clients for fraud, or being named and shamed in the media, too.) There’s no need for cheap tricks when you have the formula for genuine success – in fact the secret to fast growth comes down, in large part, to integrity and authenticity… NOT buying likes.


Learn online with expert tutoring

Featuring our unique, three-way content delivery system:

1. Watch the videos
Sit back and relax as you gain brilliant insights, delivered firsthand by Lauren Bath and Trey Ratcliff, via this entertaining, never-before-seen series of videos.

2. Get hands-on experience
See exactly how to become influential, and grow your online following, by applying the insightful exercises shared at the end of each video.

 

3. Keep the course notes
Each video is accompanied by a written version of the main points, complete with actionable takeaways, inspiration advice and never-before-released content that you can use as your road map to influencer success.

Unlimited lifetime access

 

Immediate download
The first lesson is delivered to your inbox, immediately upon purchase.

 

Six insightful topics
Content is delivered in six lessons over six weeks, so you can master each step to success.

 

Engaging video format
Sit back and watch, or simply listen and learn as you do work around the house.

 

BONUS: Industry glossary
A terminology section is included for easy reference – yours to keep forever!

 

BONUS: Chapter excerpts from a brand new bestseller
Receive favourite chapters from Trey’s brand new book, Under the Influence: How to Fake Your Way Into Getting Rich on Instagram – Influencer Fraud, Selfies, Anxiety, Ego and Mass Delusional Behaviour.

Each excerpt has been selected to further demonstrate the concepts outlined in that week’s lesson.

 

And more!

 

COURSE INTAKE NOW OPEN!

$99*

Limited places available – don’t miss out!

SIGN ME UP NOW

 

*All prices are in USD.

A note from our experts

Hey guys,

We’re so happy you found your way to this page.

Lauren says:This course came about after Trey interviewed me for his new book, Under the Influence: How to Fake Your Way Into Getting Rich on Instagram – Influencer Fraud, Selfies, Anxiety, Ego and Mass Delusional Behaviour. We gelled so well on the topics that I proposed the idea of turning a negative into a positive, and collaborating on a course to teach people the right way to go about growing their online influence.”

Trey says: “I was all for it! Although my main business is in Fine Art large format prints, I still spend a significant amount of time each year working as an influencer in the luxury travel space. My negative experiences working with some influencers prompted me to write an entire book on the topic. I loved the idea of chasing that up by giving something incredible to the world, call it a “how to live your dreams” guidebook but with plenty of logical and actionable steps to becoming a digital influencer.”

How to Build Real Influence answers everything you’ve been wanting to ask about Instagram, influence and growing your own passionate, online following – one that’s genuinely engaged, and with whom you have an authentic relationship of influence.

We can’t wait to see your success!

 

All our best,

Lauren Bath and Trey Ratcliff

Comprehensive course outline

Week One: An Introduction to Having Real Influence

  • How to use this course
  • A definition of digital influence
  • How influencers impact us to change our behaviour
  • When are you influential?
  • Inspiration, case studies, homework & more

Week Two: Finding your Unique Voice and Developing a Brand Strategy

  • Identifying your purpose, or at least your passions
  • Finding your “voice”
  • How to brand yourself
  • Developing a social media strategy
  • Niche accounts versus broad accounts
  • You can’t fake yourself
  • Case studies, homework & more

Week Three: Finding Your Secret Sauce and the Three Ways to Build an Audience

  • Find your Secret Sauce, and the recipe 🙂
  • How to engage
  • The importance of sticking power
  • Find what doesn’t serve you, and cut it out
  • How not to be a complete copycat
  • Storytelling skills
  • Case studies, homework & more

Week Four: Good Social Hygiene

  • Understanding the Instagram algorithm
  • How to use hashtags now
  • Cleaning up your profile: why it matters (and the secret hacks you didn’t know about)
  • Your ultimate guide to Instagram Stories
  • How to make a cool grid
  • Using third-party apps: which are best?
  • Case studies, homework & more

Week Five: The Ethics of Real Influence

  • What do we mean by the “Ethics of Influence”?
  • Do no harm
  • Inspiring others
  • Rules of engagement
  • A note on selfies
  • Case studies, homework & more

Week Six: How to Spot a Fake Influencer (and Why You Should Not Jump on That Bandwagon)

  • What is cheating?
  • How do people cheat?
  • The fraud debate
  • Tools for spotting a cheat
  • Make your mumma proud
  • Repercussions for cheats
  • Case studies, homework & more

6-WEEK COURSE ONLY $99*

Limited places available – don’t miss out!

RESERVE MY PLACE NOW

*All prices are in USD.

Learn from people just like you

LAUREN

used to be a chef

TREY

was a software developer!

Today, however, they tell a different story.

Deemed “Australia’s first professional Instagrammer” by national media, Lauren Bath pioneered the Australian influencer industry. She has an impressive client list, having worked with global destination marketing bodies including Tourism Australia, Switzerland Tourism, Tourism South Africa, Tourism New Zealand, Canadian Tourism

Commission, Visit Finland and Visit Dubai, as well as many major brands such as The Plaza New York, Travel Insurance Direct, VAIL Resorts, Olympus Australia, Intrepid Travel, Visa Australia, Australia Post and Moët & Chandon.

Additionally, Lauren is a co-founder of “The Travel Bootcamp”, an inspirational event designed to teach people how to get paid to travel, and the creator of “Get Camera Confident”, an online photography course for beginners. Her charitable pursuits include running photography tours to Zimbabwe, supporting anti-poaching efforts and conservation, and raising awareness of the misuse of animals in tourism.

With a dedicated audience of close to half a million followers (440,000 at last count), she is not only one of Australia’s most powerful travel Instagrammers but also a savvy social media consultant, who provides ongoing campaign management, consultancy and education to several major industry bodies. In 2015 she was a Finalist in the Gold Coast Women in Business Awards in the “Women for Change” category. She has been featured in Travel + Leisure, Daily News, News.com.au, 60 Minutes and Mashable, among many others.

Trey Ratcliff runs the #1 travel photography blog in the world, StuckInCustoms.com, which has taken him to all seven continents over the past decade. Google has tracked more than 140 billion views of his photos, all while he’s been building a social media presence with over 5 million followers across social media platforms. He defines himself as an artist on a somewhat quixotic mission to help spread consciousness and mindfulness to the world through photography and creativity.

Chris Anderson, curator of the TED conference, called Ratcliff a “pioneer” of the now ubiquitous genre of high-dynamic-range photography. Ratcliff’s photograph, Fourth on Lake Austin, was the first HDR photograph to hang in the Smithsonian Museum. Subsequently, sales of his large format, limited edition prints to fine art collectors worldwide have grown into a multimillion-dollar business. In 2012, Ratcliff moved his photography business down to Queenstown, New Zealand (before moving there became a trendy doomsday contingency plan). He now lives there with his wife, three children, and a dog named Blueberry.

“Trey is the real deal”

“Ratcliff’s photographs [and] techniques he freely shares are inspiring and real. Something which makes them all the more incredible.”

 

JJ Abrams
@jjabramsofficial

Hollywood director and writer
Lost, Alias, Star Trek, Super 8, Star Wars: The Force Awakens

STILL NOT SURE?

Here are some of the questions others have asked.

 

Q. Why should I buy this course now?

Why should you purchase this course, right now? Well, to be honest it’s actually a miracle that it exists at all! Lauren and Trey are probably the busiest people in the business and being able to collaborate at this level meant a lot of sleepless nights and time spent at the desk. But both of them truly wanted to share their knowledge with the world, so they made it happen.

This may well be the only time they ever collaborate. And with the industry changing so rapidly there’s never been a better time to get immediate, relevant information on growing your influence. So jump on board – before it’s too late!

 

Q. Why have you created this course?

According to course contributor Trey: “Number one, our purpose and calling in life is to help others to have better lives. Sometimes we feel like we have the keys to the universe and nobody knows. We want to open your eyes to the possibilities.

Secondly, for purely selfish reasons, it’s bad for business to have a whole bunch of fraudulent influencers working in the industry. We want to educate people on how to organically grow influence, so that the industry grows and thrives. The more genuinely influential people there are working, the more pie there is for all of us.”

 

Q. Can’t I just find out all this stuff online?

Nope. However, if you wanted to do all your Googling and follow a bunch of Influencers on Instagram and try to figure out for yourself how to do it, that’s up to you – it’s just unlikely that you’ll succeed. You’ll be following other people’s dreams, trying to achieve their goals ands you’ll be 100% tied up in the numbers game. The best case scenario is that you’ll end up with a bunch of followers (real or bought) and some work or financial opportunities, but more likely is that nothing will fulfill you because you haven’t, at your heart, asked yourself what you want out of life and then used the right steps to move forward from there. This course is rooted in integrity, passion and authenticity: the most important aspects of the entire influencing business.

Join this course, and you won’t just identify what you really want from your approach to social media – you’ll also know the steps for how to get there.

With the knowledge that we give you, you’ll be truly in tune with your passions, and using the tools we provide, you’ll have a step by step guide to become influential in your field.

It’s not just fluff and inspiration, like “follow your dreams”. There’s also a formula for getting there, a way to write your content strategy, a way to approach the platform and lots of tips and tricks from seasoned digital influencers.  

If you haven’t had the clarity or confidence to make a start, then this course will give you that. It’s a starting point, a kickstarter and a road map to live your best life.

Join now!

Total Value $1800 USD

Yours for only $99 USD

LAST CHANCE – I’M IN!