Five influencers you need to follow right now

And what you can learn from them…

Spending a little more time on your phone than usual lately? We get that. That’s why we’ve compiled a list of our top 5 favourite Instagrammers to follow… right now! 


It wasn’t an easy task, there’s plenty of brilliant creatives on the ‘gram right now but after careful consideration, we’ve decided these guys each offer something really special. 


Here are our favourite Instagrammers right now and what you can learn from them.


1. Jarrad Seng

Instagram: @JarradSeng

Why we can’t look away: Jarrad is a talented Australian photographer, hilarious Steve Aoki impersonator and all-round legend. He’s someone who oozes success but hasn’t let it go to his head and still knows how to have a little (ok, a lot of) fun. His award-winning work has been viewed by millions and featured on worldwide news outlets like MTV, The Australian and BBC1 (just to name a few).

What makes him so successful on the ‘gram: His images are astounding – that’s clear. But it’s his lovable personality that’s really something else. He’s built a community of followers by being authentic and genuine in everything he does online. Take note: people gravitate towards authenticity – don’t try to be something you’re not, be yourself online and people will appreciate that.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

2. Melissa Findley

Instagram: @melissafindley

What we love: Melissa has defined her social presence around more than just photography; her showcase of beautiful imagery combined with her use of insightful captions and quotes make her account a delight to the mind as well as the eyes.

What you can learn from her: Instagram success comes from more than beautiful imagery alone. Find your individual voice, put thought into the wording that accompanies your shots, and tell stories online to build a genuine connection with your audience. It’s these finer details that will set you apart from the rest.


Find your individual voice and put thought into the wording that accompanies your shots…



Learn how to build an online community TODAY. 


3. Carmen Huter

Instagram: @CarmenHuter

What we’re lovin’: Carmen has acknowledged that the current pandemic isn’t allowing her to post her regular travel shots so she’s using this time to repurpose old travel content (and it’s stunning, might we add). We might not be travelling right now, but Carmen is proving that there’s no need to let that stop you from curating a beautiful Instagram feed that offers inspiration and emotion.

What you can do right now: Take a leaf out of Carmen’s book – show up and stay visible online. There are more eyeballs online right now than ever before. So this is the perfect time to start getting your content seen. If you can’t create your usual content right now, use work from previous trips or get creative with your image styles. 


4. Sarah (Salty Luxe)

Instagram: @SaltyLuxe

Why we’re hooked: Sarah’s infectious smile and refreshingly uplifting Insta-feed is giving us a much-needed virtual escape from the confines of our lounge room. Plus, after transitioning from a corporate role in marketing to pursue her now highly successful career in travel, we can’t help but think she’s a real inspiration for anyone looking to make the move to a new career path. ⠀⠀⠀⠀⠀⠀⠀

What you can learn from her: Sarah’s the perfect case study proving that with the right guidance, it’s never too late to transition from a corporate cubicle into your full-time dream job. Take note: if you’re working in a role that doesn’t light you up, start to take the steps now that will pave the way for you to transition into your dream role. And if that role is in travel, listen up – it might not seem like it right now, but this is the perfect time to kickstart your career in this industry. The travel sector will bounce back and when it does, you need to be ready.


Want to learn how you can kickstart your travel career RIGHT NOW?

It’s never too late to transition from a corporate cubicle into your full-time dream job.



5. Colby Brown

Instagram: @ColbyBrownPhotography

Why we’re crushing on Colby: He’s a self-taught professional photographer, who’s spent the last 13 years crafting a portfolio that showcases a spectacular mix of colour, landscapes and culture. With brilliant wildlife and landscape images atop his portfolio, Colby has really proven himself as a master behind the lens. He OWNS that all-encompassing nature shot and has cleverly leveraged his expertise (and downright brilliance) to travel to over 80 countries with his work. 

Your key take away, here: As we said, Colby owns his unique style. He’s the prime example of how it pays off to define your online presence around one thing (or a very select set of things) that relate to your passions. Don’t try to be something for everybody, define your ‘one thing’, focus on your passions and share relevant content that’s unique to you.


Digital Basecamp

Digital Basecamp will teach you how you can use this time to define your own brand, grow an audience, build your following and kickstart your travel career just like these guys did. Believe it or not, it is the best time RIGHT NOW to supercharge your travel social media following. 

Join Digital Basecamp